Signature Eyewear Debuts Rough Justice Eyewear Collection at Vision Expo West

September 22, 2011 (Los Angeles, CA) Signature Eyewear, Inc. (OTC BB: SEYE.OB) - Signature Eyewear, Inc. is excited to announce the debut of Rough Justice eyewear collection. Featuring eye-catching styles in wildly fierce designs and vibrant colors, a pair of Rough Justice glasses can intensify anyone’s look with this one sexy accessory. Some frames include recycled plastics while others feature hand-painted animal prints and harlequin patterns. Sparkly laminates and bold laser-carved accents give the collection a fashion-wise, edgy feel.

The Rough Justice eyewear line is inspired by the fabulous, funky footwear collection of the same name seen in the top fashion magazines and on celebrities and trendsetters on the red carpet. As part of the Signature Fashion Group, the brand continues to grow and is being cultivated into a full lifestyle collection, beginning with footwear and now adding an optical and sunglasses line.

"The Rough Justice eyewear collection focuses on delivering a funky, fashionable, stand-out product that still incorporates technological features and benefits to customers at a reasonable price. The fresh splashes of color in the line create a glamorous feel to this sexy eyewear collection, while the shape and sizing flatters any woman bold enough to be a Rough Justice Gal," said Michael Prince, CEO of Signature Eyewear.

About Signature Eyewear
Signature Eyewear is a California public company and a leading designer and marketer of prescription eyeglass frames and sunglasses under internationally recognized brand names such as Carmen Marc Valvo, Cutter and Buck, Hart Schaffner Marx, Laura Ashley, Michael Stars, Nicole Miller, Hickey Freeman, Bobby Jones, and now Rough Justice. Signature Eyewear's proprietary brands include Dakota Smith Los Angeles, The Signature Collection, and Rough Justice footwear and eyewear collections. The Company's products are sold in the United States and internationally to opticians, optometrists and ophthalmologists, optical retail chains, and department stores and fashion retailers. For information about Signature Eyewear call 1-800-765-EYES or visit the company's web site at and