Signature Eyewear retains Shine A Light PR for public relations services

January 27, 2011 (Los Angeles) - Signature Eyewear, Inc. (OTC BB:SEYE.OB) and its Signature Fashion Group division have chosen to retain Shine A Light PR for their media and brand building services. "Our focus on social media and creative marketing is vital to our business development plan this year. We believe the future offers many new exciting media platforms, and it is necessary that we stay connected at all communication levels to engage with our retailers and consumers," said Michael Prince, CEO.

"We feel Shine A Light group is the perfect partner to execute our 2011 media goals effectively and professionally. Shine A Light is a multifaceted firm based in Los Angeles, CA and Austin, TX with a dynamic team that strives to take communication though all mediums to the people in terms they can understand. The 2011 program will develop media coverage, event planning, and brand marketing which are critical for our 2011 program," continued Prince.

"I am very excited to partner with Signature Eyewear, Inc. and Signature Fashion Group on their media expansion program. Their collection of sunwear and eyewear brands offers frames for every persona and thru the Signature Fashion Group their footwear line, Rough Justice, meets the needs of fashion-forward trendsetters. Both provide a wide variety of public relations opportunities. We will undertake an extensive product placement campaign for celebrities in film, television and red carpet, as well as, editorial and advertising in consumer magazines for Spring/Summer 2011. I look forward to building a longstanding relationship with the Signature team," said Heather Witbeck, owner of Shine A Light.

"With constant exposure and PR concentration for our family of brands, we look forward to 2011 and the new wave of excitement created by our media development partnership," commented Jill Gardner, SVP of Signature.

About Signature Eyewear
Signature Eyewear is a California public company and is a leading designer and marketer of prescription eyeglass frames and sunglasses under internationally-recognized brand names such as Carmen Marc Valvo, Cutter and Buck, Hart Schaffner Marx, Laura Ashley, Michael Stars, Nicole Miller and soon to be launched Hickey Freeman and Bobby Jones. Signature Eyewear’s proprietary brands include Dakota Smith, Rough Justice and The Signature Collection. The Company’s products are sold in the United States and internationally to opticians, optometrists and ophthalmologists, optical retail chains, and department stores. For information about Signature Eyewear call 1-800-765-EYES or visit the company's web site at